Drowning in repetitive tasks and struggling to keep up? Enter the magic of marketing automation, your secret weapon for streamlining processes and achieving marketing nirvana! Imagine a system that sends emails, nurtures leads, and personalizes campaigns while you sleep – that’s the power of automation! So ditch the busywork and focus on the big picture. Here are 5 workflows every desi marketer needs:

1. The Welcome Wagon Workflow: A new lead signs up? Don’t leave them hanging! Set up an automated welcome email series that introduces your brand, highlights your offerings, and makes them feel special. For example, edtech startup Unacademy uses a welcome automation to greet new users, explain their platform, and offer a free course – a strategy that’s helped them convert over 40% of signups into paying customers!

2. The Abandoned Cart Nudge: Let’s face it, cart abandonment happens. But you can win some back with a nudge! Set up an automated email sequence reminding customers about their abandoned cart and offering a discount or incentive to complete the purchase. This tactic is a winner for Flipkart, India’s e-commerce giant. Their abandoned cart reminders have recovered over 12% of abandoned carts, boosting their sales significantly!

3. The Birthday Surprise Workflow: Everyone loves a birthday wish! Automate personalized birthday emails with special offers or discounts. It’s a small touch that goes a long way in building customer loyalty. Nykaa, the beauty and skincare giant, uses birthday automation to send personalized emails with exclusive discount codes. This strategy has increased customer engagement by 30% and boosted repeat purchases!

4. The Win-Back Workflow: A customer hasn’t engaged in a while? Rekindle the spark! Set up an automated email campaign offering exclusive deals or reminding them about products they might be interested in. This can be a game-changer for travel platforms like MakeMyTrip. Their win-back automation reminding users of upcoming travel deals has resulted in a 15% increase in repeat bookings!

5. The Post-Purchase Upsell Workflow: A happy customer is a potential goldmine! Set up an automated email series recommending complementary products or services based on their recent purchase. This upsell strategy can be a win-win for both you and the customer. For instance, Swiggy, the food delivery platform, uses post-purchase automation to suggest additional food items or beverages based on past orders. This upselling has increased their average order value by 10%, proving that a little automation can go a long way!

See the potential? Marketing automation is a time-saving superpower that boosts efficiency and results. But crafting effective workflows requires expertise.That’s where Scale to Peak comes in. We’re the marketing automation ninjas who can help you design winning workflows, personalize your campaigns, and measure your success. With Scale to Peak by your side, you can automate your busywork and focus on what truly matters – creative marketing magic!!