We all know India is a land of a thousand tongues. But are you speaking the language your customers crave? Forget English – the future of D2C marketing is in regional languages, a revolution we’re calling “Vernacular Power!”

Think about it: a whopping 70% of Indians access the internet in their native language. Brands that speak their lingo are the ones winning hearts (and wallets). Look at Myntra – they translated their entire platform into Hindi and saw a phenomenal 40% increase in traffic from tier 2 and 3 cities!

Here’s how YOU can leverage the Vernacular Revolution:

• Content that Clicks: Ditch those fancy English ads – create relatable content in regional languages. Think social media posts, blog articles, or even quirky video ads that resonate with local cultures and humor. Remember BYJU’S? They cracked the vernacular code by offering educational content in Hindi and other regional languages, leading to a massive 80% user base growth!
  
• Social Media Savvy: Don’t just follow the trends – set them! Engage with your audience on regional social media platforms. Run contests, answer questions in their language, and build a community that feels seen and heard. Take a cue from Flipkart – they localized their social media presence by running targeted campaigns in Tamil, Telugu, and Kannada, skyrocketing their brand awareness in South India.
  
• Local Influencers with Global Reach: Forget those Bollywood biggies – collaborate with regional influencers who speak the language of your target audience. Their authenticity and reach will resonate far more than a celeb who doesn’t understand your local vibe. Remember Mamaearth? They partnered with micro-influencers in various regions, leading to a whopping 3X increase in sales in tier 2 and 3 cities!
  

The Vernacular Revolution is here to stay! Ready to unlock this goldmine of new customers? Scale to Peak is here to help. We’re the desi marketing ninjas who can translate your content, craft regional campaigns, and help you navigate the exciting world of vernacular marketing. Let’s turn your D2C brand into a household name – in every language, across every region!